One of the all-time big hits of Indian cinema, the film lived up to its advertising slogan: ‘The greatest story ever told’. Described as an Indianised western, it tells the story of a man who hires two ex-convicts to seek revenge for the murder of his family. The film’s advertising aimed to convey the monumentality of the film through the all-star cast and the distinctive typography. The lettering is formed from rocks and stones which represent the boulders and desert setting of the film
