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       ЪҪԹ¡ 1,050 ҹ 鹻 2003 ٨繵ŢѡõҴҧ ͧءͧͤԴ֧͡㹡âԹ繨ӹǹҡ ҵҴԹ¨õ ԹѹᵡҧҡԹ 10 շ 褹ǹ˭֧֡Թͧͧ觡ԴͧʹҾط ͺҧҨ֧֡Ѫ ͹óʶҹ觤ѡ зա¤Ѻ֧֡觪óТͧԹ


       Ҩ˵ؼŻС ¹ҧǴǢͧԹ 觼 ԹŽ 繴觾ç㹷ջ¨᷺ءѹҨѺͧԹȨչ· Transform Թ鹵 1991 ѧҡ÷Թµͧ༪ԭɰԨҧعç ͧԹҡ IMF (International Monetary Fund ) ШҡҤš 觼ԹµͧԹº¡ûٻҧɰԨ (Economic Reform) ҡкɰԨẺѧ кɰԨẺع 
            ش¹ӤѭͧɰԨԹٻѰˡԨ¡ fast-track privatisation 觼Դŧعҡҧҵ㹡Ԩôҹ俿 ѧҹ дҹصˡҧ ͡ҡԴäҤСêǧ 2000 Թ¡ؤ¡ ؤԹ絎 ӹǹԹ (Internet User) ҧǴǨҡ 5 ҹ㹻 2000 16.5 ҹ㹻 2004 㹻չ Boston Consulting Group ҴóҨӹǹԹԹ¨٧֧ 35 ҹ зӹǹԹ-ừԿԡ ٧֧ 245 ҹ 駹ȷѵҡԺⵢͧӹǹԹ絹 ԻԹѹѺ 1 ѵҡԺ 74% ͧŧ , , չ, Թ ѵҡԺ 60, 56, 50, 48 42% ӴѺ 繻ȷաͷҡش ԺⵢͧԹʹѺѺԺⵢͧáԨͷԹ §Ԥصˡͷշѧ (Bangalore) 繤صˡͿѹѺ 2 ͧšͧҡԤ͹  
           Ѱԡ ԹѧǢ繼͡ Content ˭ͧš աصˡ Ǣͧ ҷ ԤصˡҾ¹ ͷ¡ѹ 鴎 (Bollywood) Թѧ͹ 鴎 (Hollywood) Ѱԡ 繵 觷Դ鹡ѺԹѹ Դѹ ҡѹԴҡ·ȹͧԹ㹡ҧἹѲһȵ 10 һշ ¹ش͹ͧԹ繨ش ҧ͡㹵ҴšԹ ҧѴ ÷Թʴҹһ ӹǹЪҡ÷ҧ ػä㹡þѲһ Ѻ͡ʷͧͧصˡ㹻ҧ


             ͡ҡ÷Թçҹӹǹҡդç СͺѺ÷ԹѧҪ 觼պѷҵѡ˭ŧعԹҡ ѨغѹͧӤѭ ҧ ( ), šѵ, ,હ, ҺҴ Ҥ仴ºѷͧԹ·Ѻҹ Outsourcing ҡѷ鹹Ӣͧš ͧ׹ѹҧ çҹҹͷբͧԹѹͧͧ ҧá Թ¨觴ѧͧͷ繾 ɰԨͧԹ¨о觾صˡ෤ҹ ԹѧշѾҡøҵԷӤѭ ҹԹ (˭شѹѺ 4 ͧš) ҹ ䷷ ҫҵ ྪ Թٹ صˡҹ繾鹰ҹҧɰԨӤѭ §ҹ ԹѧռżԵҧɵ÷Ӥѭ (ѹѺͧͧҡ) תѹ ӵ ѹ ѵ èѺ (ѹѺ 10 ͧš) 駼żԵҧصˡӤѭ 觷 ѳ ٻ ػóâ ͧ 繵 ¸áԨҹ繸áԨӤѭѺ͹䡷ҧɰԨͧԹµʹǧ 10 շҹ


            ѺҴ㹻ȢͧԹ¹ úԹҵǢͧԹ¤͹ҧ ҳ 5-25% ͧȷաþѲҷҧɰԨ ҤҎ 繻ѨӤѭ㹡õѴԹ㨫ͧ͢Թ è˹Թ㹪зͧҧŤԭ ҤԹҨᾧ 5-10% ͧҡ鹷ع㹡â觷٧ ͡ҡ÷Թҵͧҹ;ͤҤҧ·ʹ͹觶֧ ش ҴԹµͧͤ͢Ҥҧҧԧ 觡¡ѺçҧҴͧͻҳ 15 շ 鹰ҹصˡҡԹ 觼ԹҷԵ㹻繨ӹǹҡ 
      
Թҹյ鹷ع еͺʹͧͧâͧҴҧ ǹ˹ҨҡӪͧͧͧҧѴ˹¢ͧԵ㹻ȷ ͡ҡ鹡÷çҧèѴ˹Сâ¢ͧԹ͡ 3 Ǥ ѷԹԨèյ᷹˹ һա 㹻ѨغѹԹռһա 2.5 ҹ ǹ˭繸áԨͺǷͧ ռ·ԡèѴԹҶ֧ ԡôԵա ˹觷š㨢ͧԹ Թ᷺ҧþԹ ءͧաäҢ¡ѹҧѺ


           駹 ÷ҹһաǹ˭ѡ繢ͧ㹷ͧ ¤駷ë͢¨͡ѡɳТͧõͧСè ԵͧҧмԵѳͧзԹ˹ ˹Թ١ҪԹ 200 ҹ ҹ͢¢ͧ ҹ 100,000 ҹǻ 繵 ÷ӸáԨ觢ѹѺԵ㹻Ȩͧ͹ҧӺҡͧѷҵ ͧԹ Hub ͧҤ ٨طʵӤѭͧѷѡ˭੡ǡѺá˹ԧ ͧ Hub ᶺҹ 觹蹨˵ӤѭԹ觻С㹰ҹд觾çǧ˹觢ͧɰԨš㹻Ѩغѹ 礧ͧѺҴ


          ͧԹ㹷ȷҧԹ¨СǢӹҨͧšա˹ աҹԹҤҺѹ...






ҡ...........brandagemagazine  շ 5 Ѻ 3



-- Edited by Bollywood2Thai at 18:21, 2005-05-14

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